Bennett Coleman & Co Ltd

Context & Goal
Partnered with top brands - Nestlé, Uber, Coca-Cola, Pernod Ricard, Oxfam, Airbnb - to design and execute full-funnel 360° marketing campaigns (digital, on-air, live activations) aimed at boosting awareness, driving product launches, and maximizing ROI.

Challenge
Late client payments risked delaying vendor payouts and jeopardizing campaign timelines—threatening both deliverables and client satisfaction.

Approach

• Led market research to uncover high-impact, cost-efficient digital and event formats

• Applied PM frameworks from my PG in Brand Management to streamline planning, staging deliverables to ease cash-flow crunches, and negotiate phased vendor payments

• Innovated “Mirchi Live” music concerts and “Mirchi LOL” comedy shows to amplify brand stories live

Impact

• 20%+ overachievement of personal revenue targets; ensured 10-member team hit collective goals

• Delivered campaigns that generated 12 M+ combined reach (radio + digital) for Coca-Cola and Nestlé product launches

• Drove 100 K+ app installs for Uber’s regional campaigns, with a 30% lift in new-user activations

• Improved average campaign ROI by 40% through optimized media mix and sponsor packaging