Brut- Architecting a Multichannel Revenue & Product Ecosystem
Driving 3x revenue growth through the integration of programmatic revenue, ad networks, branded content strategy, and creator growth ecosystem.
Yash Ayyagari
Role: Head of Strategy and Product Initiatives
1. The Problem: The Monetization Gap
Despite having a massive global audience, the challenge was diversifying revenue beyond platform-dependent ad-shares and navigating rapid algorithm shifts.
We needed a unified strategy to scale Branded Partnerships, Editorial Revenue, and Programmatic AdTech simultaneously.
2. The Solution: A Triple-Threat Growth Strategy
AdTech Infrastructure: Launched the Brut Ad Network, a proprietary suite for programmatic buying and sponsored integrations embedded directly into the CMS.
Editorial & Branded Strategy: Orchestrated high-profile Branded Partnerships (e.g., Cannes Film Festival, YouTube) by aligning editorial "New IP" development with brand objectives.
Creator Ecosystem: Built "Brut for Creators," a self-serve portal that empowered 30+ partners with real-time performance and revenue-share dashboards.
3. The Impact:
Revenue Velocity: Delivered 3x overall revenue growth through diversified sales, creators and ad-stack optimization.
Market Dominance: Scaled engagement to a 4,000% lift for creator partners and a 3xx% MoM revenue increase in the creator ecosystem. Boosted client ROAS by 45% through AdNetwork.
Yield Optimization: Improved average CPMs and client retention by 25% by streamlining the programmatic and branded sales cycles.
Audience Retention: Achieved a 35% boost in engagement post-rollout of new series and creator tools.
