ENKI Studio

Context & Goal

ENKI Studio is a full-service branding agency. I led business operations to deliver seamless rebrands, product launches, and omnichannel comms for CPG giants—most notably Hollandia Milk and P&G’s Park Avenue Hairgel.

Challenge

Translating high-level brand visions into flawless execution across creative, production, and go-to-market—juggling multiple stakeholders, tight deadlines, and scope creep.

Approach

• Orchestrated cross-functional “pods” (strategy, design, media, production) with weekly sprint reviews and live “show & tell” demos

• Negotiated master-service agreements to secure volume discounts on print, film, and digital assets

• Embedded real-time performance dashboards (brand sentiment scores, engagement metrics) to pivot campaign elements on the fly

Impact

• Drove a 15% uplift in post-launch sales velocity for Hollandia Milk

• Generated 25%+ boost in digital engagement for Park Avenue Hairgel, amassing over 10 million impressions across social channels

• Reduced end-to-end campaign turnaround by 20%, significantly improving agency profitability