Mindsbourg: High-Impact Growth Strategy & Performance Marketing
Driving a 150% uplift in user footfall and 3000%+ engagement surge through data-driven GTM strategy and integrated performance campaigns.
Yash Ayyagari
Context & Goal: Data-Driven Market Turnaround
The Mandate: Orchestrated a comprehensive growth turnaround for high-value commercial assets by bridging the gap between Market Intelligence and Revenue Management.
Objective: Reverse declining user engagement and flat revenue by identifying high-value User Needs and optimizing the Product-Market Fit of the tenant mix and brand narrative.
Approach: Full-Funnel Growth Orchestration
Growth Audits & User Research: Conducted large-scale field studies ($n=1,200+$) to map care journeys and digital pain points, using these insights to drive a cross-functional Product Vision.
GTM Strategy & Integrated Relaunch: Led the orchestration of multi-channel Performance Marketingcampaigns, including teaser phases and influencer-led social-buzz initiatives to lower Customer Acquisition Cost (CAC).
Lifecycle & Retention Marketing: Implemented experiential activations and new visual identity rollouts to increase Dwell Time (LTV) and brand sentiment.
Impact: Measurable Business Growth
Top-of-Funnel (ToFu): Achieved a 150% uplift in monthly footfall and a 3000%+ spike in social engagement within 60 days of relaunch.
Bottom-of-Funnel (BoFu): Delivered a 20% jump in new-tenant (B2B) inquiries, directly impacting long-term revenue and occupancy KPIs.
Retention: Secured 35% longer average dwell time, successfully fuelling F&B and retail uplift through strategic Yield Optimization.
