Picxy

Context & Goal
Picxy was a nascent stock-photo marketplace targeting India and South Asia. My mission: build a one-stop visual-content hub by securing top-tier photographers and enterprise clients on retainer.

Challenge
As a startup, we faced tight budgets, zero brand awareness, and a need to prove rapid traction—all within a fixed six-month window.

Approach

• Aggressive contributor acquisition: Launched a tiered referral program with performance-based incentives, yielding a 3× faster signup rate among established photographers.

• Data-driven targeting: Analyzed industry events and online portfolios to prioritize outreach to the top 200 creative professionals, converting 40% into active contributors.

• Value-add partnerships: Bundled licensing trials for media agencies, offering exclusive short-term rates to lock in retainers early.

Impact

• Onboarded 50,000+ high-quality images in six months

• Secured 15 enterprise retainer agreements (leading media houses, ad agencies)

• Drove 25% MoM growth in licensing revenue

• Exit Highlight: Picxy was acquired in late 2020—underscoring the platform’s market traction and valuation growth