Scoop Brand Holdings

Context & Goal

As Activations & Production Manager at Scoop - a leading event, concert, and festival production company. I was tasked with delivering world-class experiences for clients while optimizing costs.

Challenge
Fierce market competition, demanding vendors, and tough sponsor cost requirements threatened margins and quality.

Approach
• Deep-dive market research to identify alternative suppliers
• Strengthened relationships and re-negotiated rates with existing vendors
• Bundled value-add packages to sponsors to boost perceived ROI

Impact
• Secured large retainers, tripling revenue
• Delivered 50+ events featuring stars like David Guetta, Hardwell, Arijit Singh, MS Dhoni, and festivals like Sunburn Festival, VH1 Supersonic, Enchanted Valley Carnival, NH7 Weekender and more
• Reduced costs by 30%, significantly boosting profits.